![]() ![]() So there’s no direct impact on SEO, but if you do everything right, if your content can be found in search, if your content contains images, and if those images are relevant, then we can drive visitors to those images and your content in different ways. John Mueller answered answered this question in one of his Google SEO office-hours sessions:įrom an SEO point of view, there’s nothing you can do manually, but if your images are indexed, we can find your images and highlight them when someone uses that type of search. For iPhone users, Google Lens can be activated via Google Photos or the Google app.Android users can access Google Lens via Google Assistant or use the standalone Google Lens app.For Pixel users it is already active in the camera. ![]() This shows that it is essential for e-commerce to have products with SEO-optimized images that meet the requirements and have the necessary features to make them optimal for this search mode. And you can also search for the same dress but in a different color! In detail, Google Lens scans the image and compares it to its huge photo index and searches for that exact dress and several similar alternatives. A real revolution for the search experience of users on Google, who until recently could only use text queries. This means that users can combine information in different formats (photos, voice search, text, etc.) t o find the product they are looking for. Google MUM (Google Multitask Unified Model) is the giant transformer AI-based model trained with images and text that led to the introduction of multimodal search or Multisearch as Google itself has defined it. ![]() Imagine a person sees a friend wearing a dress and she likes it. Google Lens goes one step further and allows users to search for a product they are interested in within seconds, using images and text at the same time. The same is true for image search, as we all have a camera with us at all times. In addition to recognizing objects, it is also capable of translating and transmitting text found on images.Īs mobile devices have become more prevalent in everyday life, voice assistants have taken on an increasingly central role in search. Google Lens offers one of the earliest platforms for visual search – trained on millions of images. In this article, I will instead focus on how you can optimize visual search to appear in Google Lens to get more organic traffic and more visibility for your products. If you want to learn more about SEO image optimization, you can check out our last web story. Image SEO and visual search optimization are the 2 aspects you need to keep in mind. Visual content is one of the most direct ways to improve your organic presence. Have High Quality And High Resolution Images.Just this week, Microsoft also announced its AI-powered enhancements coming to Bing and Edge browser.The checklist to optimize your content for Google Lens: In the above Tweet, Google demonstrates that you can perform an image search and further refine results by using Lens and then adding a text search, specifying a different style.Īt the same event, Google also unveiled Bard, its ChatGPT rival that’ll soon be featured in Search. □ #googlelivefromparis /4yT6voiJkn- Google Europe February 8, 2023 So if you see something you like, but want it in a different style, colour or fit, just snap or upload a photo with Lens then add text to find it. Multisearch is now live globally! Try out this new way to search with images and text at the same time. ![]() You can now add text to specify the kinds of results you’re looking for with an image. It will also work across websites and apps, and you wouldn’t need to leave the screen to perform a Lens search.Īt the same event, Google announced an update to its Multisearch feature: which lets users perform an image search and add text to refine search results. Users would be able to search for a building name, food recipes, car models, or any images that may contain searchable information. #googlelivefromparis /UePB421wRY- Google Europe February 8, 2023 You’ll soon be able to use Lens through Assistant to search what you see in photos or videos across websites and apps on Android. In the coming months, we’re introducing a ✨major update ✨ to help you search what’s on your mobile screen. As Google put it during the presentation: “If you can see it, you can search it”. “In the coming months”, Google will allow anyone using Lens on Android to perform a search of anything that’s displayed on the screen. During a recent Paris showcase, Google announced a new update to Google Lens that’s coming to Android mobile devices. ![]()
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